Tittle This

ne of the most co-creative, capitalist savy painters of the modern age, Mark Kostabi launches a new game show where art critics and celebraties title his paintings for cash awards.
titlethis.com

Why do I love Kostabi and his lustrous career of factory art. Because, ha ha, in the face of art crowd pretension and the trendsetting judgment of elite "beholders," all that is sacred gets priced and sold in multitude. In the wake of Warhol, Kostabi is a shameless affront to contemporary views of artist originality, and he gleefully begets the question, as any modern artist worth their salt should, is this art? First paying people to paint like him, then to generate Kostabi ideas, all adding to his name on an hourly wage, he has now turned titling his paintings into a cash rewards game show. Kostabi rubs noses and dollar bills in the art world, and he manages to do it famously, artistically and lucratively.